Costs of dissatisfaction, repair costs, and warranty costs are elements of cost in the: A cost performance index (CPI) of 0.89 means: Which of the following is NOT a typical service attribute? Remember: A push factor is something that would compel someone to leave their homeland. Which of the following is a strategy that a manufacturer or wholesaler can use to legally control a good's final retail selling price? Here we have given Strategic Management MCQ with Answers. This can be contrasted with a pull strategy that aims to generate demand by promoting a brand to end-customers. A) product line B) product mix C) product exten... A company's channel decisions directly affect every ________. d) All of the above. B) Pareto chart. Project management software in software engineering is different as compare to traditional project management approach in that software projects have a unique lifecycle process.. MCQ: Unit -2: Operation processes 1.What type of process would a Cement plant be most likely to use? a. A strategic decision can be distinguished from other types of decisions by three factors, these are magnitude, time-scale and: A) market targeting B) market dominance C) market p... ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influen... A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. Modern-day supply chain operations are very complex and consist of some steps from getting the raw materials to the delivery of the final product to the end consumer. Our quiz/worksheet combo is made up of questions on strategies for push and pull promotions. Using the push strategy is most appropriate when ________. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers … The qualitative research strategy places a value on: a) Using numbers, measurements and statistical techniques. Read Next: Interview Questions on Stack and Queue in Data Structure set-2 Read More: Data Structure MCQ Questions Download: Pdf E-Book Of Data Structure MCQ Questions At this time, we expect the total project to cost 89 percent more than planned. the firm is selling complex new products. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers … Strategic Management MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. ABC analysis divides on-hand inventory into three classes, generally based upon which of the following? However, by determining the right strategy, measuring it with an operating system, and adjusting as necessary to variances, you can increase your efficiencies and boost your bottom line. Push strategy is best suited when there is low brand loyalty in a category. A) intangible product B) easy to store C) customer interaction is high D)... ABC analysis divides on-hand inventory into three classes, generally based upon which of the following? A pull factor is something that would attract someone to move to a particular country. Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 2 1. B) customer surveys. Using the push strategy is most appropriate when _____. These Marketing MCQs are equally useful for students for MBA, MMS, BBA, Bcom, Mcom, PGDM, MMM and MCA. A push strategy is appropriate when A.There are many choices of electronic media B.The firm is selling consumer goods C.Distribution channels are long D.The firm is selling complex new products D.The firm is selling complex new products If a firm is facing long distribution channels, the firm should choose a _____ strategy. ... Strategy is about how a firm positions itself in relation to the industry structure. A) It alone should be used in decision-making. Strategy is about how firms respond to macro-environmental changes. A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. Answer: 1 question A push strategy is appropriate when Multiple Choice the firm is selling consumer goods. there are many choices of electronic media. Multiple-choice questions Try the multiple choice questions below to test your knowledge of this chapter. Question 1 . Advantages of using this method over push marketing strategies. B xi) The first step of selling process is a) Approach b) Presentation c) Prospecting d) Demonstration. Now a day’s most of the IT-industry software project management agile methodology is used to managed the projects. _______ are visual representations of consumer perceptions and preferences. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. Typically, businesses use push strategies in the following scenarios: When launching a novelty or new product or service; When operating in a very niche market; When facing tough competition in their niche; Or when running a short-term sales promotion; In all of these cases, it’s tough to reach your target audience without any push marketing efforts. If suppliers are unreliable or too costly, which of these strategies may be appropriate? Process selection is primarily considered during: a) Planning b) Organizing c) Leading d) Controlling 3. It requires multiple rounds of testing, updating and customer feedback. Which of the following is NOT a typical service attribute? Push 16) A. LIFO 17) C. Pop 18) A. front 19) A. Push Strategy Strategy that calls for using the sales force and trade promotion to push the product through channels. Intermediaries play an important role in matching ________. C Which of the following is NOT a typical supply chain member? Development of a new product B. Take-over of a competitor C. Issuing shares D. Development of a new product. A company's channel decisions directly affect every ________. This is a quiz to test your knowledge of push and pull factors in migration. Using the push strategy is most appropriate when ________. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. Top 20) D. all of the above. Intermediaries play an important role in matching ________. Push and Pull Strategies in Practise In real life, no businesses rely entirely on either push or pull logistics, but instead employ a mixture of the two to make the best use of them. The producer promotes the product to … _____ is increasing Leadership rapidly: A. What is the idea of the Price value proposition? This activity contains 25 questions. B) MRP with a new set of computer programs that execute on m... A cost performance index (CPI) of 0.89 means: A. ... Three variables appropriate to the industry. Strategy B. The process of selecting one or more market segments to enter is called ________. - the answers to estudyassistant.com These Marketing Management Objective Questions with Answers are important for competitive exams UGC NET, GATE, IBPS Specialist Recruitment Test. What type of process would a fertilizer plant be most likely to use a. About This Quiz & Worksheet. Which statement best describes intuition. This can also be used for the preparation of UGC NET, SET, PhD, CET and other entrance exams. A) product idea B) product concept C) screened product D) test market E) prod... A ________ is the set of all products and items a particular seller offers for sale. Chapter 3 Multiple choice questions. A push promotional strategy, is a marketing strategy that sees companies take its products to its consumers. The goal of this strategy is to get the product directly in front of the customers, in the form of trade shows and point of sale displays. Now you have a head start on the strategies for conquering the AP® US History multiple choice section of the APUSH exam. Unlike pull strategy, is appropriate for the products with high brand loyalty, where the consumers are well known about the differences in various brands, and they opt for a particular brand before they go shopping. If you relax during the APUSH multiple choice questions, you will feel more calm for the nerve-wracking essay portion. In a push marketing strategy, the goal is to use various active marketing techniques Knocking on Doors Knocking on Doors is a lead generation strategy used by banking advisors to secure prospects for business. Costs of dissatisfaction, repair costs, and warranty costs are elements of cost in the: A) quality loss function. B. Wh... Distribution resource planning (DRP) is: A) a transportation plan to ship materials to warehouses. Which of the following is NOT a typical supply chain member? Product type and consumer sophistication – a pull strategy works well for firms in • Price discrimination - occurs when firms consumer goods selling to a large market segment charge consumers in different countries different – a push strategy works well for prices for the same product industrial products 2. Which is the most commonly used measure in media planning. Unpublished sources of external strategic information include all of the following EXCEPT A) abstracts. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. 1. Conducting Marketing Research and Forecasting Demand, Consumer-Industrial and Government Markets, Executing Strategy Through Organizational Design, Strategic Elements of Competitive Advantage. This post covers marketing multiple choice questions with answers and explanation. A push strategy is a marketing approach that aims to get a product or service in front of customers. Once you have completed the test, click on 'Submit Answers for Grading' to get your results. ABC analysis is based upon the principle that: Unpublished sources of external strategic information include all of the following EXCEPT. Answers with easy and logical explanations in the: a ) MRP designed. 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