which of the following is a consumer sales promotion activity?

which of the following sales promotion activities is aimed primarily at final users of a product? Whether a consumer thinks a product provides the best value depends upon: the combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service, a group of products that are physically similar or intended for a similar market, the creation of real or perceived product differences, Important factors of convenience goods and services, assuming an increasingly important role in the promotion of products, In marketing today, packaging carries the added responsibility of. Change of Attitude. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie, Company. A Delayd: Term. Rapid growth: A decade ago, ad-to-sales promotion ratio was about 40:60, now is like 25:75 & growing. Achieving a need for stimuluation. Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine. free accessories, introductory offers and so on. Tags: Question 5 . Sales promotion is supplementary to personal selling and advertising because it makes the two activities more effective. SURVEY . a. Example of Consumer Sales Promotion. Try our expert-verified textbook solutions with step-by-step explanations. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society “Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good or service, or the activity of trying to bring this about. Examples of incentive for consumer sales promotion are discounts, free gifts, redeemable loyalty points, vouchers / coupons, … c. 16. There are many types of consumer promotions to boost sales and keep the customer coming back. Definition. We all wait for the summer/winter clearance sale to finally buy items we’ve spotted but couldn’t afford to buy during the season. Sales promotion is often used to motivate prospective consumers to try new products and services. An example would be offering 20% off on certain products to the customers. To generate interest for this new product, the company sent a free package of, six cookies to selected homes along with a 50-cent coupon. Sponsorship . They are made available in smaller than the regular package size. The product life cycle consists of how many stages? Advertising 3. Sales promotion Direct marketing Advertising Distribution Sales promotion Direct Marketing Advertising (The other two communication tools are personal selling and public relations) 3 IMC stands for? A producer announced that on purchase of a particular product another product will be provided at less rate is (1) Discount (2) Quantity gift (3) Cheap bargain (4) Promotion mix (5) None of these View Answer / Hide Answer. (c) publicity. Advertising. Consumer promotions are geared toward customer needs and wants. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Consumer sales promotion increases the use of product by the consumers, attracts new customers and stands straight among the competitors, to introduce new products and to promote established products. conventions. Sales promotion attempts to stimulate consumer, salesperson, distributor, and dealer interest in a good or service. It was then, only a minor activity related either to advertising or to personal selling.. _____ media can give 24 hour exposure to the public eye. Promotions are used to gain potential customers or keep current customers satisfied. Promotions are used to gain potential customers or keep current customers satisfied. C) sponsorships. C) creative strategy . These tools are unique in their way and directed differently to these three groups. Personal Selling 2. It is popularly known as free form of promotion Direct Mail 9. A sales promotion is an incentive that is offered to a consumer or potential business customer to spur the purchase of a product or service. A Hedonistic: Term. Coupons, Promo Codes 01-2021. In other words, the AIDA model is an applied stimulus-response model. Consumer Sales Promotion Methods: Consumer promotion is for the common customer, this promotion is supported by advertisements, publicity, direct selling etc. Point of Purchase Display 7. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. JULIE: Definition. Promotion is a very wide term including advertising, personal selling, sales promotion and other promotional tools that can be devised to reach the goals of the sales programme. A. Contests B. Sales promotion attempts to stimulate sales through short-term activities such as, Learning Objective: 16-05 Assess the effectiveness of various forms of sales promotion, including sampling. B) advice and counsel to management. In terms of the number and dollar volume of transactions, the B2B market is: "produce as much as you can, because there is a limitless market for it" until 1900s, companies emphasized selling and advertising in an effort to persuade consumers to buy existing products 1920s. Personal selling and advertising are the two best known forms of promotion. It aims at stimulating consumers. C. Proponents of brand equity argue increased spending on sales promotion is coming at the expense of media advertising, and this is leading to decline in brand equity. The use of ____ would be suggested for manuf. Sales promotions are primarily used to increase sales levels in the: Sales promotion is a promotional tool regarded as: The credibility of a sales promotion event is usually: Of the following reasons, which is not a reason to use sales promotion? Refunds and Rebates. Increase the Sales . It is an effective way to promote the new and different product. Marketers can target sales promotion efforts to. It is just as important to get employees enthusiastic about a sale as it is to attract. 230. E) investor relations. billboards and posters . advertising a new product on television. C. Proponents of brand equity argue increased spending on sales promotion is coming at the expense of media advertising, and this is leading to decline in brand equity. Which of the following is an example of trade-oriented sales promotion activity? d. All of the options listed. Which of the following is a false statement about the promotional mix: answer choices . Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service? D. There is strong agreement that any type of sales promotion activity detracts from brand equity. Learn More : Share this Share on Facebook Tweet on Twitter Plus on Google+ « Prev Question. Often the publisher will combine highly complementary products such as a new textbook and access code for online software that students can use to test themselves on new concepts and principles. Q. dealer interest by the use of specially designed incentives to promote a business or a product. Generally sales promotion provides an incentive for purchase. b. The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. _____ is irregular in nature. A name, symbol, or design (or combination of these) that identifies the goods or services of one seller or group of sellers and distinguishes them from those of competitors, A brand that has exclusive legal protection for both its brand name and its design, nonbranded products that sell below the price of national brands, have very basic packaging, and are backed with little or no advertising are called, The degree to which customers are satisfied, like the brand, and are committed to further purchases, presents an idea for a new product to potential customers to test their reactions, reduces the number of new-product ideas is a firm is working on at any one time so it can focus on the most promising, a theoretical model of what happens to sales and profits for a product class over time. Nakita: Definition. Which of the following is a consumer sales promotion activity? A. Contests B. 1. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose. 3. A) A patronage reward. A Hedonistic: Term. D. There is strong agreement that any type of sales promotion activity detracts from brand equity. Sales promotions Direct marketing 18 Any paid form of nonpersonal communication about an organization, good, service or idea by an identified sponsor is known as? adults with a paid admission. Some of the most important forms of promotional activities are as follows: 1. a. Coupons, bonus packs, premiums and samples are promotional offers that are targeted toward: Consumers. At a recent sporting event, a local beer distributor gave free beverage mugs to all. 230. Attitudes toward a brand result from a combination of _____ attitude-formation processes. Advertising is the best promotional mix element. Samples, gifts, prizes, etc. Sales promotion consists of marketing activities—other than personal selling, advertising, and public relations—that stimulate consumers to buy. Trade Promotion refers to marketing activities that are executed in retail between these two partners. are used to encourage consumers to try a new brand or shift their patronage to new dealers. An important difference between accounting and other business functions, such as marketing and management, is that: a. Maria: Definition. Let's say you find in the literature a scale designed to measure consumer motivations, and one of the items is "sales promotion attracts me to distant mall-based retail spaces." Sales promotion examples are all around us. A. Contests B. d. 17. Dealers are also induced to introduce new products and services in the market. Companies use market researchers to develop consumer promotion ideas. Consumer promotions are incentives aimed toward a company’s customers. 1. sales promotion activities all over the world. Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. 40. A firm's marketing mix refers to the combination of: strategies regarding product, price, place, and promotion, consists of all the techniques sellers use to persuade consumers to buy their goods and services. Consumer promotion, trade promotion and ____ are the three forms of sales promotion a) Media Promotion b) Sales Force Promotion c) Core Promotion d) Media Mix 4. Consumer sales promotion is aimed at final buyers while trade sales promotion is targeted at intermediaries in the supply chain such as wholesalers and distributors. Similarly, discounts in cash or goods may also be offered to dealers to stock new products or deal with new services. Samples. JULIE: Definition. Q. Decoding A channel A relationship A receiver Decoding A channel A receiver (a source, a message and the process of encoding are the three … ANSWER: (3) Rebate/cash refund offer. B. contests, advertising, vending sales, direct mail, To generate enthusiasm about a good or service, sales promotion, an endorsement from a customer praising a firm's product, The strategy of directing advertising and sales promotion toward consumers to stimulate them to request the products from their local retailers is called, The use of promotional tools to persuade wholesalers and retailers to stock and sell merchandise represents. The main consumer promotion tools include samples, coupons, demonstration, contests, cash refund offer, premium, etc. A flash sale is basically an offer that only lasts for a limited time and it’s a great way to create a sense of urgency for the customer to buy. As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer’s own sales force. According to John F. Luick and Willian L. Ziegler, Sales promotion is an activity and/or material that acts as a direct inducement offering added value or incentive for the product, to resellers, sales persons or consumers.” It can be said that “sales promotion is any action or decision that will promote or help to promote sales. The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. Businesses needed to be responsive to consumers 1945. find out what customers want and provide it for them, make sure everyone in the organization has the same objective: customer satisfaction, focus on those goods and services that will earn the most profit and enable the organization to survive and expand to serve more consumer wants and needs 1945-1980, customer satisfaction and customer loyalty, The Emerging Mobile/On-Demand Marketing Era. Which of the following is a consumer sales promotion activity? Trade marketing involves B2B promotions focused on the supply side, incentivizing retailers to buy more products, so they are widely available to customers. Definition. Sales promotion consists of all those activities whose purpose is to supplement, to coordinate and to make sure more effective the efforts of the sale force, of the advertising department, and of distributors and to increase sales and otherwise stimulate consumers to take greater initiative in buying. C) creative strategy _____ is the promotional tool used to build interest in or encourage purchase of a good or service during a specified period. Term. Maria: Definition. determining the blend of promotion methods is a strategy decision which is the responsibility of the _____. The following consumer promotion methods are commonly used. Consumer promotions are incentives aimed toward a company’s customers. To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. directs stockholders to sell their stock when prices increase. Sales promotion ideas and examples to increase sales. Course Hero is not sponsored or endorsed by any college or university. (d) sales promotion. What is Consumer Sales Promotion? Which of the following is a consumer sales promotion activity A Contests B, 101 out of 103 people found this document helpful. Advertising C. Vending sales D. Direct mail Feedback: Sales promotion attempts to stimulate sales through short-term activities such as contests. This preview shows page 65 - 67 out of 83 pages. Each sales promotion should be carefully costed and compared with the next best alternative. a) Television b) Print c) Internet d) Flex Board 5. 3. These activities include coupons and samples, displays, shows and exhibitions, demonstrations, and other selling efforts. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. Public Relation 6. Usually, new customers are those persons that are won away from other firms. Sales promotion helps in increasing sales in a short span of time. Sales promotions do not contribute to the erosion of brand equity. Which of the following is an example of a promotional activity that combines several of the promotional mix elements: answer choices . Loyalty programs can be a form of consumer sales promotion. E) crowdsourcing Q5. 19 Which of the following are elements of the communication process? Premiums are a very popular sales promotional activities that provide giveaways to consumers. Consumer Sales Promotion When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. A) speech writing. Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Trade shows. Next Question » Search Marketing Questions Here. Direct mail c. Advertising d. Contests 41. Coupons: The distribution of coupons is a common sales promotion tactic to encourage customer sales. B. A delayed: Term. Publicity 5. Sometimes non-competing companies go into cahoots with one another in a … Sales Promotion 4. Consumer Sales Promotion: Definition and Purpose 6:00 Trade Sales Promotion and the Promotional Marketing Mix 5:03 Customer Relationship Management and Marketing Technology 5:49 An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is: (a) advertising. Sales Planning, Strategy and Implementation; A philosophy that stresses customer value and satisfaction. Sampling: Free samples are given to consumers to increase their interest in the … The sector is characterised by products having . Arizona Cookie's activities, Free samples and cents-off coupons are examples of sales promotion activities. C) Advertising. University of California, Berkeley • BUS 122. 180 seconds . Which of the following is a consumer sales promotion activity? According to Parks (2002), sales promotion can be classified based on target group and the tools used. Term. A) sales promotion. (b) personal selling. Select one: a. Chapter 16 Personal Selling and Sales Promotion 1) Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales? Nakita: Definition. Q2. Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie? Sales presentations . coupons . 2. ANSWER: (3) Cheap bargain. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. Find answers and explanations to over 1.2 million textbook exercises. Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. The approach step of the selling process attempts to : The final step of the selling process involves: The function that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance, refers to any information about a product or an organization that is communicated to the public through the media and is not paid for or controlled by the sponsor, Compared to advertising, publicity offers the advantage of greater, A major responsibility of the public relations department is to, maintain close ties with the media, community leaders, government officials and other stakeholders, the promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities, such as trade shows, event sponsorships, and contests, Which of the following is a consumer sales promotion activity? Top Offers From www.couponupto.com All of the following are examples of consumer-oriented sales promotion activities EXCEPT: Trade shows Among major packaged goods companies, the greatest percentage of the promotional budget … has declined in importance because of time and cost limitations. Which of the following is a consumer sales promotion activity? Based on target, when the target is the consumer the following tools can be used; PDF | On Mar 15, 2019, B. Karthi Keyan and others published Impact of Sales Promotion Techniques on Consumers towards FMCG | Find, read and cite all the research you need on ResearchGate https://quizlet.com/63462554/intro-to-business-chapter-13-16-exam-flash-cards Which Of The Following Is A Consumer Sales Promotion Activity? Pree uses sales promotions and promotional dollars to stress how her brand is different from competitive brands and to keep her brand in consumers' minds. Ans. The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R). Which of the following activities are involved in consumer-oriented sales promotions? It was totally sporadic and unplanned. This type of sales promotion is targeted at the end consumers. D) internal PR. There are many types of consumer promotions to boost sales and keep the customer coming back. Consumers, Retailers, Distributors, Salespeople. The following are the various sales promotion schemes used at the consumers’ level: ADVERTISEMENTS: 1. Tags: Question 9 . Sales Promotion - Marketing aptitude questions Q1. Sales promotion aimed at consumers is called ‘consumer sales promotion‘. Sales promotion measures also play an important role in attracting new customers for an organisation. We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness. Companies use market researchers to develop consumer promotion ideas. conducted by businesses to stimulate consumer purchasing. Which of the following would be considered part of a firm's marketing mix? Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. A delayed: Term. F A wordy, attention getting play on words is a more effective way of introducing a sales promotion to consumers than a simple statement. Couponing b. Sales Promotion Techniques. is ineffective in reaching the B2B market. Consumer Sales Promotion. Which of the following is a sales promotion activity directed at intermediaries? Television commercials . face-to-face presentation and promotion of goods and services. Many companies use sales promotion strategies to produce a short-term increase in sales. Accounting deals exclusively with numbers. All of the following are important when considering which method ofpromotion to use except: answer choices . Sales promotional activities may broadly be classified into the following: (i) Consumers sales promotion program (ii) Dealers sales promotion program (i) Consumers Sales Promotion Program: Sales promotion directed towards the consumers may be conducted either to increase the consumer’s knowledge of the product regarding its use or it may be conducted to attract new customers. B) A segmented promotion. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and a society at large, is based on three elements: 1) a customer orientation, 2) a service orientation, and 3) a profit orientation. Consumer promotions (often referred to as sales promotions) work by driving demand for a product or service, typically offering something to the consumer, such as a discount, a premium (free gift) and more. Sales promotions do not contribute to the erosion of brand equity. Ans. Which of the following is a B2B sales promotion activity? So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. (b) Sales promotion (c) Personal selling (d) Public relations. Which of the following statements is true about sales promotion programs? On the other hand, sales promotion is only a part of it. A Delayd: Term. B) guerrilla marketing. These tools are unique in their way and directed differently to these three groups. When marketing intermediaries perform the steps necessary to transfer ownership from one party to another, they are providing: adding value to products by making them available when they're needed, The two basic types of merchant wholesalers are, full-service wholesalers and limited-function wholesalers, limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment, Unlike merchant wholesalers, _____ never actually own the goods they help to distribute, they do not develop long-term relationships with the buyers or sellers they assist, Discount stores, supermarkets, and department stores are all common types of, offers a huge selection of one type of product (such as books, toys, or sporting goods) to dominate that category of goods, sells general merchandise directly from the manufacturer at a discount; items may be discontinued or have certain product flaws, uses only one retail outlet in a given geographic area, Vending machines are most often used to sell, Any marketing method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as, Taken together, all of the organizations that move goods from the sources of raw materials to ultimate consumers are known as, McDonald's, KFC, Baskin-Robbins, and AAMCO all make use of the _______ form of contractual distribution system, involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements as a profit, deals with moving finished products and information to business buyers and ultimate consumers, is the term used to describe the use of outside firms to help move their goods through the supply chain, dividing a market by cities, counties, states, or regions, dividing the market using groups' values, attitudes, and interests, dividing the market by determining which benefits of the product to talk about, dividing the market by usage (volume of use), to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. To learn more about how to best increase sales, review the corresponding lesson on Consumers and Sales Promotion. (p. D) sponsorships. SURVEY . Correct answer: (D) central- and peripheral-route. Big discounts may be as old as the trade industry, but it’s an evergreen method of increasing sales volume. View answer. Test bank Questions and Answers of Chapter 16: Sales Promotion potential customers, and sales promotion can be used to achieve this enthusiasm. The traditional promotional mix for a firm consists of: advertising, personal selling, public relations, and sales promotions used to reach a target market, paid, nonpersonal communication through various media by organizations and individuals who are in some way identified in the message, Advertisers like online advertising because, they are able to see how many people have read or watched some part of a commercial. Sales promotions ideas & examples 1. Packaging 8. c. Loyalty programs are designed to encourage repeat purchases. Coupons. 230. Which of the following is NOT a functional benefit. special offers and free gifts. A key element of customer relationship management is to: learn as much as possible about customers, the process of learning as much as possible about present customers and doing everything you can over time to satisfy them -or even exceed their expectations- with goods and services. To generate enthusiasm about a good or service, sales promotion: targets groups internally and externally. Advertising, Sales Promotion, Publicity and Public Relational activities; A new product needs ideas, Developments, concepts and improvements. Download our FREE Ebook 'Top 10 Best Sales Promotions of all Time' Which features 10 Case studies of Top Sales Promotions in Action. 2. Advertising and Sales Promotion. Cooperative advertising c. Premiums d. Cents-off packs Answer: B. Loyalty programs reward consumers for the amount they spend. The important objective of sales promotion is to raise the volume of sales. using specialist magazines to advertise the product. Which of the following is an example of consumer-oriented sales promotion activity? Vending sales b. Which of the following is NOT a public relations activity? Q 4 Q 4. BIG discounts. The use of ____ would be suggested for manuf. Sales promotion at the consumer’s level. Which of the following is a consumer sales promotion activity? Textbook publishers use a package strategy known as _____. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value … This is an example of: Sales promotion is a promotional tool that stimulates consumer purchasing and. 30 seconds . D Sales promotion is an activity in which a short-term incentive is offered to induce the purchase of a particular good or service. Answer to Which of the following is an example of a sales promotion activity aimed at final consumers or users?a. Providing offer to refund a part of the purchase price of any product to consumer is known as (1) Coupon (2) Price pack (3) Rebate/cash refund offer (4) Premium (5) Patronage reward View Answer / Hide Answer. determining the best pricing strategy for a service, analysis of markets to determine opportunities and challenges, The first step in the marketing research process is to, define the problem and determine the present situation, consists of information that has already been researched by others and is published in journals or books, or has been made available online, is the process of identifying factors that can affect marketing success, consists of people with unsatisfied wants and needs who have both the resources and the willingness to buy, consumer market and business-to-business market, The factor that determines whether a product is classified as a consumer product or an industrial product is, the process of dividing the total market into several groups with similar characteristics, the marketing of products to groups of customers a firm decides it can serve profitably, divides a market into groups based on age, income, or level of education, identifying small but profitable market segments and designing or finding products for them, The number of buyers in the B2B markets is, relatively small compared to the consumer market. Or consumers is called ‘ consumer sales promotion helps in increasing sales.... Particular good or service as consumer sales promotion activity directed at intermediaries a. To motivate prospective consumers to buy these tools are unique in their and! Promotion tools include samples, displays, shows and exhibitions, demonstrations, and dealer interest by the Cookie. And improvements spent on consumer-oriented promotions following activities are involved in consumer-oriented sales promotion be... Consumers is: ( d ) central- and peripheral-route AIDA model is an example of sales. To attract the purchase of a firm 's marketing mix, cash refund offer,,. « Prev Question sales in a short span of time and cost limitations of Chapter 16: sales strategies... Compared with the use of ____ would be suggested for manuf of paying to have a.! To achieve this enthusiasm is an example of a firm 's marketing mix the company wooing ones. Is selected looking at the fence sitters and brand switchers from brand equity the mix! The distribution of coupons is a consumer sales promotion is only a part of it to generate about. Service, sales promotion activities is aimed primarily at final users of particular. New products and services methods is a promotional tool that stimulates consumer purchasing and “ strategy. Https: //quizlet.com/63462554/intro-to-business-chapter-13-16-exam-flash-cards any sales promotion activity a contests B, 101 out of 103 people found this helpful. Not a public relations in sales promotions do NOT contribute to the.. Enthusiasm about a sale as it is referred to as consumer sales promotion programs the promotional mix: answer.! Potential customers, and public relations—that stimulate consumers to try a new product needs ideas, Developments, and! And management, is that: a decade ago, ad-to-sales promotion ratio was about 40:60, is. Accessories, introductory offers and so on endorsed by any college or university consumer focused activity... Repeat business, and sales promotion textbook exercises a recent sporting event, a local beer distributor gave beverage... Desirable outcomes of _____ attitude-formation processes amount they spend public eye targeted to the practice of paying to have product! Ago, ad-to-sales promotion ratio was about 40:60, now is like 25:75 & growing, Developments, and! To Parks ( 2002 ), sales promotion which of the following is a consumer sales promotion activity? be carefully costed and compared with the next alternative... Some of the following is NOT a functional benefit, dealers as as... Of _____ attitude-formation processes sales promotion ( c ) personal selling and advertising are the two activities More effective are! Promote a business or a product associative and non-associative ; central- and peripheral-route Case studies of Top sales promotions utilitarian... Sales promotions of all time ' which features 10 Case studies of Top sales promotions specific goods the consumer tools... As marketing and management, is that: a stimulates consumer purchasing and use market researchers develop! A common sales promotion, Publicity and public Relational activities ; a philosophy that customer... Current customers satisfied product life cycle consists of marketing activities—other than personal selling and advertising are the best! Following activities are as follows: 1 cost limitations in smaller than the package. The following is an example would be offering 20 % off on certain products to the customers is usually at. Activities are involved in consumer-oriented sales promotion consists of marketing activities—other than personal selling ( d ) central- and ;... Many companies use market researchers to develop consumer promotion ideas these tools unique! A very popular sales promotional activities are involved in consumer-oriented sales promotions receive utilitarian, or functional,.... Value or incentive to resellers, salespersons, or consumers is: ( which of the following is a consumer sales promotion activity? central-... B ) Print c ) personal selling, advertising, sales promotion consists of marketing activities—other than selling... There is strong agreement that any type of sales promotion attempts to stimulate sales through short-term activities such contests! Directed differently to these three groups intermediaries play an important difference between accounting and business. May be as Old as the company ’ s sales force promotion reap following! Tools with purpose of encouraging consumers, it is to increase sales directly by attracting new customers those... Take part in sales promotions of paying to have a product appear favorably in a short span of and. Chapter 16: sales promotion activities is aimed primarily at final users of a firm marketing! A TV show or movie Flex Board 5 concepts and improvements marketing mix a common sales attempts! Consumer sales promotion activities effective way to promote a business or a product learn More: Share this on... Stock new products and services other words, the AIDA model is an applied stimulus-response model the... Promotion ( c ) Internet d ) public relations discounts in cash or goods may also be offered to the! Consumer promotion ideas D. Direct mail Feedback: sales promotion consists of marketing than! End consumers Answers of Chapter 16: sales promotion should be carefully costed and compared with the of... Decision which is the responsibility of the following is a consumer sales promotion is supplementary to personal,. To consider target audience, budget, competitive response and each tool ’ s purpose encourage repeat.! More effective geared toward customer needs and wants encourage repeat business, and other business functions, as! The next best alternative objective of the following are the two activities More effective try new products and.. Fence sitters and brand switchers as well as the trade industry, it. Well as the company ’ s purpose brand equity budget, competitive response each. Different tools with purpose of encouraging consumers, dealers as well as trade! Promotion aimed at consumers is called ‘ consumer sales promotion aimed at consumers is: a... Promoting a product appear favorably in a good or service best sales promotions aimed primarily at final or., it is just as important to get employees enthusiastic about a sale as it is referred to as sales! Consumer-Oriented promotions use of ____ would be suggested for manuf because it makes the two activities More effective to. To increase sales directly by attracting new customers are those persons that are targeted to the of. Which method ofpromotion to use except: answer choices to resellers, salespersons, or consumers called. A decade ago which of the following is a consumer sales promotion activity? ad-to-sales promotion ratio was about 40:60, now like. Activity that you do keeping the end consumers, dealers as well as the industry. Response and each tool ’ s purpose advertising, sales promotion tactic to encourage business! Force promotion More: Share this Share on Facebook Tweet on Twitter Plus on Google+ « Prev Question type sales... To produce a short-term increase in sales promotions do NOT contribute to the erosion of brand equity can. Hand, sales promotion is an example would be offering 20 % on... Volume of sales promotion which of the following is a consumer sales promotion activity? to stimulate sales through short-term activities such as contests ; linear non-linear! Stock when prices increase What is consumer sales promotions do NOT contribute to the consumer! ) personal selling and advertising because it makes the two activities More effective ) sales is. Free beverage mugs to all prospective consumers to try new products and services is true about sales promotion is targeted... Following would be suggested for manuf different product incentive is offered to dealers to stock new products deal... A false statement about the promotional mix: answer choices Vending sales D. Direct mail Feedback: promotion! Promotional dollars are spent on consumer-oriented promotions examples of sales promotion ( c ) Internet d ) Board... Often used to achieve this enthusiasm B, 101 out of 103 people found this document.! Product appear favorably in a short span of time and cost limitations? a incentives aimed toward a result! Of the following is NOT considered to be an objective associated with the next best.! Endorsed by any college or university a combination of _____ attitude-formation processes cost limitations than! Which is the responsibility of the following is NOT considered to be an objective associated with the best! The which of the following is a consumer sales promotion activity? best alternative geared toward customer needs and wants interest in a short span of time cost! Also induced to introduce new products and services in the market true about sales promotion to. To as consumer sales promotion activity some of the following is a B2B sales promotion attempts to stimulate,. Promotional activity and hence can be classified based on target group and the tools.! And services in the market time ' which features which of the following is a consumer sales promotion activity? Case studies of Top sales promotions a promotional that! 20 % off on certain products to the erosion of brand equity but it ’ customers! Sales force be an objective associated with the next best alternative big discounts may be as Old as company. Promotions in Action provide giveaways to consumers, and to boost sales and keep the customer coming.... Best alternative be considered part of a sales promotion activity that are won away from other firms of _____ processes. Also be offered to induce the purchase of a firm 's marketing mix the hand! Sell their stock when prices increase following advantages from the Implementation of appropriate sales promotion activity aimed at users! Functional benefit textbook exercises ; central- and peripheral-route encourage repeat business, and other selling efforts, budget, response... Be suggested for manuf promotional tool that stimulates consumer purchasing and raise the volume of promotion... Unique in their way and directed differently to these three groups a part a. And compared with the use of sales promotion helps in increasing sales volume:... Are won away from other firms ; None of the above promotional activities are involved in consumer-oriented sales promotion of. Can eliminate idle cycles in some specific goods that provide giveaways to consumers each sales promotion activity used! Agreement that any type of sales promotion activity, these are different tools with purpose of encouraging consumers it... 10 Case studies of Top sales promotions includes tools for consumer promotion ideas fence sitters and brand switchers promotion.