Amazon is great, but it’s by no means the only place to sell your book, especially if you’d like to capture more revenue than the paltry 30 – 70% Amazon gives you. Who doesn’t love to ‘meet’ the person behind the books they love, and get a window into their life and creative process? If you missed it, check it out! With the right incentive, you’ll be amazed how many people will sign up for your newsletter. ... which means that many of our articles are co-written by multiple authors. “Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting. When your first newsletter is ready to go, it’s time to drum up as many subscribers as possible before you hit ‘send’. So there you have it – everything you need to know about creating an author newsletter. A few programs, including MailChimp, are free until you reach a certain number of subscribers. United States. If you really want to keep people familiar with what’s going on with your books, a newsletter is for you. Choose a newsletter program to use For example, if you’re a fiction writer, offer an e-book of your short stories. What are some of your favourite author newsletters? In this session, Ann will share with you her best tips, secrets, examples to help you create and write an email newsletter that gets real results today. It’s considered “spam” and they’ll simply delete whatever you send. If they like what they read in one form, the more likely they are to check out the others. Once the offer is up and running, you can then tell people about the free sample when you meet them and if they like it, they’ll come back to buy your full-length books. Here are some great author email newsletter ideas you can use in your email marketing: How do I get people to sign up for my newsletter? Try a simple A/B test on your subject line. No matter which newsletter manager you choose, they will have user-friendly templates you can tailor to your own author branding so your look is the same across all your online platforms. Offer them something for free if they sign-up they won’t be able to get any other way. Make social videos in an instant: use custom templates to tell the right story for your business. Everyone loves to be asked for advice. The 4 Content Types When I first decided to start an author newsletter, […] In a sidebar you can post links to all the articles, recent posts on your blog, links to your website, and an online site where your books are sold. 50. Others mail one out every quarter or as often as every month. You also need to keep your voice the same across all your platforms whether in your books, blog, social media, or newsletter. However, we don’t recommend sending emails any more frequently than once every two weeks, or less frequently than once every month. These readers already like your work. It’s gold in terms of marketing and you don’t want to lose it. Click to tweet. Unlike social media, newsletters can be sent over e-mail and by adding a newsletter to your platform, you will not be dependent on another website for your contact list. That’s right. The only difference is that this one includes a collection of books from multiple authors. 1. This article has been viewed 590,521 times. But building relationships with your readers doesn't happen overnight; it … Talk about your recent and upcoming releases. If you team up with other writers, you can have them send a similar version of this newsletter to their own subscribers. You can still keep the regular engagement going by only mailing once a month. You don't have to run a big business to create your own newsletter. Freebies, giveaways and exclusive bonus content are nice ways to reward the loyalty of your current subscribers. You might also like to include a pop-up invitation to subscribe, but be sparing in your use of this tactic – visitors will get annoyed if they’re interrupted by a pop-up on every page. Important note: NEVER add anyone to your email list unless they’ve signed up themselves or given you express permission to do so. With the right motivation, you’ll get a good start on a list of people who already love your work. Once you’re ready to start setting up your newsletter, follow these simple steps to get the ball rolling. How you can implement a newsletter; What they should include to keep readers invested; Benefits of school email newsletters. It’s no secret that email remains a valuable marketing tool in the business world, where a single dollar spent wisely can deliver an impressive return on investment of $42. Create . When you have the link, be sure to put it everywhere, including: Front matter and back matter on all of your books* Pop-up or sidebar on your author website; Dedicated newsletter page on your author website; On all social media profiles While not overwhelming the reader, make sure to take advantage of the space available. Last week, we kicked off a blog series on author newsletters with “Why You Absolutely, Positively Need an Author’s Newsletter“. See the ‘What should I include?’ section below for some specific ideas on what your newsletter could include. Though you want to keep your readers happy, make sure to have an unsubscribe link somewhere in your newsletter. There’s a lot involved in being an author these days, and an awful lot of it doesn’t have a thing to do with actual writing! With engaging content not available anywhere else and an easy way for your readers to share it, you can keep spreading the word about your books and start building your fan network. We’ve put together this resource of many great author email newsletter ideas of what to include. Some ideas for bonus free content include: You might also like to run competitions or giveaways exclusive to your subscribers, where they can win a copy of your book or some literary ‘swag’. So how often should your newsletters go out? Watch this fun, inspiring session intervention to hear how to write one that gets fantastic results, and not squander the clear opportunity we all have! Try these 50 suggestions for author newsletter content. Create a contest. If you have something to give away, or a price promotion, or a valuable collaboration, announce it in your author newsletter first. ‘Wait a minute,’ you’re probably thinking. Make sure your newsletter design follows your branding guidelines and remains consistent all throughout and from volume to volume. Stories To Tell is a full service book publishing company for independent authors. End of story. People can be very choosy which e-mails they sign-up for so make sure yours is worth reading! With all the spam arriving in our in-boxes every day, there are a few things you can do to make sure people who have subscribed to your newsletter don’t unsubscribe. What have you used successfully in your newsletter? It’s not just a place to recycle old blog posts, but is an e-mail filled with new content from one of their favorite writers: you. Formats . You don’t want to annoy people or drop off their radar completely. If you’ve written a blog post that your subscribers will want to read, you should mention it in your newsletter. Schedule print newsletters to leaders every 90 days, and email newsletters to your audience every 30 days. Susan Dennard’s author newsletter archive is an example of a good balance of content. You can choose from multi-columned formats to a main column with a sidebar, to one column only with all kinds of variations in between. Use this list of ideas to get you started and then come up with some of your own to suite your individual style: Mailchimp (or similar newsletter service) has a long list of templates and styles to choose from. Add a table of contents (lengthy newsletters). Five things you can include in your author newsletter 1. Ask yourself, “How will this benefit them?” If you add value to the lives of your readers, they’ll be more likely to read what you send and share it with others. You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. Once you do have the technicalities smoothed out of signing people up for your newsletter, post a link on twitter and Facebook, both your professional and personal accounts. So if you’ve read a book you enjoyed recently, be sure to share it with your subscribers! Chances are, your readers will like the same sort of books that you do, especially if you mainly read within the genre you write. Mastering your online author presence is something all modern writers need to learn how to do – especially those who are self-published. 1. If you send it less frequently, readers lose touch with who you are.”. But what do you write in order to keep the newsletter fresh and engaging? We tend to agree. It could also be a great spot to feature your book covers. If you’re stuck between two book cover … To create this article, 37 people, some anonymous, worked to edit and improve it over time. Not long ago, publishing was a one-way street. You can also do throwbacks to past posts for those who might not have already seen them. Newsletters can also be a fun way to interact with your readers, share upcoming news, and offer exclusive deals. It’s also a nice way to show support for other authors. So! Cover and title reveals are the most obvious option, but you might also like to offer additional sneak peeks with things like excerpts and ‘first looks’ at upcoming books. In this article, we’ll talk about email marketing for authors and how to create an effective newsletter campaign that will help you to connect with your subscribers. This could be as simple as including a top writing tip in each newsletter, or as in-depth as a comprehensive behind-the-scenes look at the writing or publishing process for your books. While selling your books is a major goal of establishing a regular newsletter, it should never be all about you and your marketing efforts. To do that, your newsletter format should be simple and easy to read, yet attention-grabbing. One of the most exciting benefits you can offer to newsletter subscribers is access to exclusive reveals for your books. Once you have your program all set up and your sending strategy in place, it’s time to create your first newsletter! The newsletter below is another good example of offering a box set to your subscribers. Consider adding a reader-contributed segment to your newsletter to build response, interaction, and open rates. Calls for feedback. Most authors immediately think Amazon is the only place to sell a book. Remember to keep promoting your newsletter even after you’ve sent out the inaugural issue. What do you like to see in an email from an author? You wrote a newsletter, article, or white paper, sent it to your readers, and they either read it or ignored it. Let your subscribers know what author events you have coming up, such as book launches, talks and other appearances. You should also post teasers about what’s going to be in your upcoming newsletters in order to pique people’s curiosity enough to sign-up ahead of time. Getting Started: Newsletter Size and Dimensions Though it has paid accounts, the free one lets you have up to 2,000 subscribers to whom you can send a total of 12,000 e-mails a month. Driving traffic back to your website/blog should be one of the main aims of your author newsletter. While your main articles can go in the central column, consider adding a sidebar as well. include a sign-up form in an unmissable place on your author website, at the back of your e-books (add the URL in print books), in the footer of your emails, and anywhere else you can think of Last week we looked at some easy email marketing tips for authors , including how often to contact your email list and structuring your email newsletter. Monthly is the safest option, according to novelist Katie Rose Guest Pryal: Sending a newsletter out monthly seems to be the sweet spot based on all of the research I’ve done. Once you’ve created a personalized template to match your branding, save it and use the same one every month by simply switching out the content. We know, we know. Now you know why you need an author newsletter, it’s time to learn how to create one. When it comes to email newsletter design and layout, there are some best practices to follow. You should aim to include a good balance of content in your author newsletter. Almost everyone uses email, making it a great tool to use to reach out to your audience. How to set up your author newsletter. Share subscription links whenever you participate in FB parties, guest blog, etc. 48. (It’s legally required. It’s all about balance. How often you mail out a newsletter depends entirely on you. A regular newsletter keeps you at forefront of readers’ minds and provides an insight into who you are as an author and a person. Susan Dennard’s author newsletter archive, Pinterest boards/aesthetics for your novels, Spotify playlists you use while you write, Sketches of characters or scenes (if you’re the artistic type, like. Newsletters are some of the greatest marketing tools an author has. An A/B test is when you create two newsletters, but change one single quality, and test them against each other (by sending to a small portion of your list) to see which performs better. These elements apply regardless of whether you're creating an email or print version. E-mail newsletters have a far higher “open rate” and what you have to say reaches far more people. Show them how to get more of it. Create a Newsletter in InDesign. You’ll be glad to know that a lot of the hard work is taken care of for you when you sign up with an email newsletter program. It’s a great place to update your readers with upcoming releases and events, divulge behind the scenes information, and share topical discussions you know they’ll be interested in. Don’t just send one email. If you don’t already have an author blog up and running, get to it! How to Start a Newsletter. There are lots of different things you can include in your newsletter depending on where you’re at in the publishing process and how interactive you want to be. Share with us in the comments! How to Create a Newsletter Design in 7 Steps. ... You create a personal connection with your readers, making them your friends. If you write poetry books, design a small e-book with samples from all your published work. An email newsletter can serve an essential role in your overall marketing communications strategy if done right. Once you’re all set up with a mailing list provider, create a sign-up landing page using their platform. It’s best to do this with some small, unobtrusive icons. We all love getting book recommendations and discovering new authors – and who better to receive recs from than an author you already enjoy? Here are some ways to attract people to sign up: Add a subscription link to your FB author page, the sidebar of your website, in the author bio included in your books, basically anywhere users might find you. You might like to talk about current news in regards to your books and writing; give an update on where you’re at with your latest book; or even just write about something that’s been on your mind or happening in your life. So! The aim is to constantly build your subscriber base and increase your reach. We’ve talked before about the importance of building your author platform. If you suspect that many of your readers/subscribers might also be writers themselves, take a leaf out of Susan Dennard’s book and include some writing advice and/or insight into the world of writing and indie publishing. Follow some important tips to create the best newsletter for your small business. In addition to this, your author newsletter is one of the most valuable book marketing tools at your disposal. You’ll also want to include high quality images to add color and catch people’s eyes. One of the big misconceptions about newsletters is that it needs to be a multipage “book” about you and your writing. An email newsletter is a virtual newsletter sent via email to … How to. 49. People love freebies, and a little bonus might be what it takes to get them entering their email address. Once you’ve chosen which program you’ll go with, spend some time getting to know your way around it. Some authors only send them out when they are releasing a new book. authors Create your first newsletter in minutes Our free plan includes access to the most important features including subscribe forms, landing pages, automation and more. Even better news? It gets the word out there about your current and upcoming books, and provides an easy way for readers to click through and buy your novels. There are plenty of benefits to having an author newsletter, and they’re all worth the bit of extra work it takes to establish one. Mailchimp also integrates with Facebook, Twitter, and Wordpress so people can sign up for your newsletter through various platforms. What’s an email newsletter? Never give out your e-mail list to anybody else and assure your readers their information is kept private. Let’s take the great reason to blog (regularly engage your mailing list) and make it easier by turning it into a monthly newsletter. Begin a campaign on social media promoting your brand-new newsletter. Relationships are all about creating connections, and sending a regular email newsletter is a fun way to do just that. Readers generally love getting an insight into the life of the writer behind their favourite books, so if you’re not too shy, give it to them! We’ll also take you through the steps for setting up your newsletter, and talk about what sort of content you might like to include. This should be easy to see – perhaps even appearing as a permanent sidebar or footer on every page of your site. Many on your list arrived through contests and promotions. However, it does come down to what suits you and your subscribers best. Test the waters and see what works – it could be that a slightly shorter newsletter every two weeks gets a better response than a longer monthly one. Make sure to back up your e-mail list. An important part of that platform and online presence is an author newsletter. The easier you make it for people to subscribe to your newsletter, the more people you’ll have reading it. As an author and blogger, my personal favorite ecommerce solution is www.gumroad.com. Your first port of call should be a subscription form on your author website. An author newsletter can be one of the most powerful tools in your book marketing toolkit but it isn't always easy to create enticing content. ). Insert links to blog, website, Amazon and Goodreads author pages, and reviews. If you don’t have any, perhaps just have a reminder section about upcoming important dates, such as book releases or even cover/title reveals as we discussed above. In the footer of every newsletter, you should include links to your social media platforms and website, as well as direct links to where people can purchase your books. I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. Perhaps the most important benefit is that regular email contact helps you create an additional connection with readers, beyond your books and your social media presence. We provide editing, design, publishing, and marketing of fiction and non-fiction. Today we’re going to talk about the tech side of creating your author newsletter: the rules that email marketers gave to follow, how to choose the best email newsletter service for your needs, how to set up your signup forms and initial emails, and creating … No matter what design you choose, make sure it’s easily viewable on smart phones as well. It’s important to make it as easy as possible for subscribers to sign up to your newsletter. It shouldn’t just be all you, you, you; yes, your readers are obviously interested in updates if they’ve signed up, but a bit of variety is nice! Display social media links. To get you started, check out these topic ideas and our tips on how to kickstart your writer’s blog. ... and within those templates you use drag-and-drop elements such as text boxes to create your newsletter design. For businesses, the most economical and readily acceptable formats are plain text emails, HTML emails, HTML … Even if you are posting regularly on Facebook and Twitter, you are still only reaching a fraction of your readers. Newsletter subscribers might also be interested in additional exclusive content such as deleted scenes or prequels, but we’ll talk more about those below. But we’re here to explain why an author newsletter is an invaluable tool for authors (especially indie ones). We’ll be delving deeper into newsletter content below, but basically, at this point you want to have something ready to send out to your first batch of subscribers. Here's how to write newsletter content your subscribers will find relevant & interesting. A lot of authors don't have a newsletter, but an author newsletters are an incredibly useful tool. Let’s look at the process, step by step. A non-fiction writer can design a small workbook or worksheet to go with their text on personal finance or a set of questions for a book group. It’s not just bad email etiquette; it could also be illegal, depending on the spam legislation in your country. There are several different online programs capable of managing your e-mail list, saving your newsletters, and keeping track of how many people read what you send, Mailchimp being one of the most popular. Once you’re ready to start setting up your newsletter, follow these simple steps to get the ball rolling. We’ll talk more about these below. Here’s why: Social Media Changed Everything. And speaking of blogging – whenever you contribute a guest blog, you should use it to your newsletter’s best advantage by including a subscriber link in every post. You’ll find that once you have the hang of creating newsletters, your program will make the whole process quite simple. We specialize in sophisticated, unique illustrated book design. It’s nice to include a short general message or update in every newsletter as an introduction. You might like to prepare a generic ‘welcome’ email that all subscribers receive when they sign up, so that those who join the list after the first newsletter goes out still receive something to welcome them to your list. Having a newsletter can be the very best way to reach more readers and sell more books. I feel that your author newsletter is, or will, become one of the greatest marketing tools you own. Your author email newsletter is one of the best ways to communicate with your readers. Never add anyone to your list without asking them first. Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. Image courtesy of Sidewages.com on Flickr under Creative Commons. And if you’re publishing a newsletter, you’ll probably be pulverized right along with them. Let people know what sort of things they’ll be in for if they sign up, and make it sound as enticing as possible – think sneak peeks at book content, insider info, bonus items, writing updates and so on. Silver Spring, MD Once you tell your readers how often they’ll get a newsletter though, stick to your schedule so they can look forward to receiving it and know you follow through on your word. So a ‘What I’ve been reading’ segment can be a really useful and relevant inclusion in your newsletter. Send many. Author newsletters help you build relationships with your reading audience. You can also add your two cents about what you love and hate about author newsletters here. I Need Coffee: How to Create an Author Newsletter That Isn’t Terrible. Invite friends, family and readers to sign up for your newsletter either online or at your launch party. They’re also a great enticement for new subscribers to sign up. Canva Pro users are able to create brand kits, useful for saving a specific brand color palette, logos and fonts which you can apply across all your designs. Your author newsletter needs to go out on a regular schedule, but be warned: emailing subscribers too regularly could see you landing in the ‘spam’ folder, or have people’s fingers inching towards that ‘unsubscribe’ button. Be sure to include links to your most recent blog post/s in each of your newsletters. Include Helps and Links. Try to include things readers might find helpful, entertaining or insightful. How to Create an Author Newsletter Another way to spread the word about your new book and keep readers updated is through an email newsletter. Read on to learn what an email newsletter is and how to create an effective one for your small business. You must send a newsletter on release day. Now that we have the basics covered, let’s look at how to make your author newsletter awesome for your readers. ‘You’re telling me I need to add another online element as well as a website, a Facebook page, Twitter and Instagram accounts, Pinterest boards…?!’. Just keep things light and try not to get too personal – remember it’s a newsletter, not a diary entry! Let’s jump in and see what a good author newsletter should look like. She divides her emails into different sections, including: Let’s delve a little deeper into the elements you might wish to include in your own author newsletter. A lot of people you know who may not yet be a fan of your author page will want to get the freebie and read your newsletter. Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. Draw on your own areas of interest and expertise to diversify the content you’re offering. To create a newsletter that gets results, use the following eight components. Newsletters can be produced in several formats. Make your newsletter something your fans will want to read by publishing exclusive content they won’t find anywhere else. Including a shout-out to a fellow indie author and directing people towards their books is great indie author karma, and basically just a cool thing to do. Leaders every 90 days, and sending a regular email newsletter ideas of what to include things readers find... Is worth reading post/s in each of your short stories s easily on..., there are some of the best ways to reward the loyalty of your author newsletter re a writer..., depending on the spam legislation in your author platform or drop their! Something for free if they sign-up for so make sure it ’ time... The ball rolling like they ’ re ready to start setting up your to... The central column, consider adding a sidebar as well is to constantly build your subscriber base and your. 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