Do I need to constantly create new content? How much does social media marketing cost? Does my company really need a blog for social media marketing? It’s been proven again and again by business after business. How important an editorial calendar depends on your individual strategy. 6. It’s not important – it’s essential. How should I get started with content marketing? 15. Segmenting your email list is a great way to personalize marketing messages according to subscribers’ individual interests, making them that much more effective. B2C content, on the other hand, is usually more conversational, and the topics have a little more free range. […] proven track and asking the right questions. When most people think of content marketing, they think of a blog. This is awesome. Getting you known as an expert in your field is exactly what content marketing is meant to do. How long does it take before I’ll start seeing results from social media marketing? 18. How important is it to share my content on social media? I’m glad the questions in this post can be useful for both agencies and businesses looking for a digital marketing partner. Connect with other influencers in your industry via social media, and then build relationships with them through conversations and helping them to promote their content. So give your new digital marketing efforts some time to take effect, and then look for an overall uptick in sales. This entails creating content in one form and then reworking it several times in order to utilize that same information in other forms, as well. Everything, let it be about the services or any help regarding a particular matter, is available online. Thank you, Madeline! The best way to grow an email subscriber list is to offer your audience an incentive in exchange for signing up to receive your emails. Your From line should either feature your company’s name, or an individual’s name, if you want to make it more personal – but it needs to be clear which company that individual is a part of, or subscribers will again be confused. Here are some Digital Marketing interview questions and answers that are common across all job profile levels: Q1) What attracted you to Digital Marketing industry? Any valuable information, conveyed via any medium, can be considered content. What’s the ROI? Yes, you’re right! I’m glad to hear the questions are useful for SEO agencies as well as marketing clients. How’s that for a vague answer? A company’s social media activities don’t have to all come from the same place – but they do need to be coordinated, and that can be hard to do when each department is doing their own thing. https://www.theleverageway.com/wp-content/uploads/2017/03/questions-for-your-marketing-agency-featured-image.png, https://www.theleverageway.com/wp-content/uploads/2016/05/logo-1.png, 40 Questions To Ask Before Hiring a Digital Marketing Agency. Thank you so much for sharing with us. 15. 4. Box as well, and to honor any subscriber’s request to unsubscribe by never emailing them again. 17. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously. Not only does it demonstrate to your audience that you are enough of an expert in your field to be able to write an entire ebook or white paper about a subject, as opposed to writing only short and simple blog posts, but it also gives you a tool for attracting email subscribers. SEO is a marathon, not a sprint. I find it best and most productive to educate the clients as best you can in order to have a successful biz relationship. Maybe you’re planning to hire a marketing agency for the first time. The best subject lines are short and to the point, accurately describing what’s in the email – but also catchy and intriguing, so the reader wants to know more. Required fields are marked *. From overall characteristics about ideal clients to logistics about measurement and offers, these questions walk you through the steps you should take prior to hitting “go.” A great range of useful questions here. Luckily, we’re here to help point you in the right direction. You’re not even posting something on a social media page and hoping fans will see it. The best way to stay out of the dreaded spam folder is to write not like a salesperson, but like a friend – the tone of your emails, and even the vocabulary you use, will automatically be different. Ask your clients these 20 questions before you take on a digital marketing assignment.. “20 questions to ask your digital marketing clients” is published by Rohas Nagpal in The Startup. How often should I send marketing emails? 12. Once again, this is the perfect place for some A/B testing, to see which types of subject lines work best with your audience. 8. Well, I read 90% of it. What are some common social media marketing mistakes business make? She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Your email address will not be published. Promoting your content through email and social media is vital, but even the best promotion efforts can be stalled by a lousy title. The answer to this question depends a lot on your particular audience. To assist your digital marketing agency selection efforts, here are 7 essential questions to ask to help evaluate if an agency of your liking is the perfect match. So, let's get to it. . These are general digital marketing interview questions you can ask to better understand what base knowledge the candidate has. 1. Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it becomes clear that it’s anything but. Provide valuable content freely, without getting salesy. Very good list, added to my favourites. Between strategizing, creating and posting content and images, responding to your audience, and checking analytics, social media done right can be a full-time job. That’s how you’ll know if things are working as planned. For example, you might write an ebook about an important topic in your industry. 8. The ones who are constantly looking for new and exciting ways to create great experiences for their customers. How do I write a great marketing email? Noncompliance with this law can be as high as $300 per email recipient. 19. Actually, I have recently open Seo Agency and I guess these questions will prepare me for tackling clients and also improve my services by questioning myself, like #35, My Agency website doesn’t have it. Thanks for reading! Most definitely! 3. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either. Where’s the happy medium? There’s a lot of talk about the importance of becoming a thought leader – and with good reason. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share. As a tool for connecting a business with its customers, however, social media is vital to both. You should ask all these questions before hiring a reputed digital marketing agency. 12. 10. 13. It should be somewhere towards the top of your email for those who won’t finish reading the whole email and then repeated again at the end for those who do read all the way through. Digital Marketing Manager Interview Questions. If your email will take longer than 20 seconds to read, make sure that the most important information, as well as your call to action and links, are located near the top, where they can be seen without having to scroll down. This article is really helpful for a business owner. By asking these questions right off the bat, you are one step closer to hiring the digital marketing agency that’s right up your alley. And secondly, the email addresses found on lists like those are not high-quality leads, to say the least. Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic. You’re sending something directly into each person’s inbox, where they definitely will see it! 10. The key is to get the maximum ROI out of the time or money you put into it. Encourage audience engagement. This law requires anyone sending commercial emails to include an unsubscribe link within each one, include the company’s physical address or P.O. It’s only through a combination of SEO, content marketing, social media marketing, outreach, email marketing, and website design that prospective customers are led to convert. Make sure that the headline of your content is intriguing and informative. You can put this offer on your site, on your social media pages, on landing pages you create to get people excited – just get the word out, and your leads will automatically qualify themselves by opting in. Banks and credit unions are readying themselves for the digital age of banking, with a stronger focus on technology-dominated products. The two most important metrics for email marketing are the open rate and the click-through rate. The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore. But don’t ignore the resume once you’ve started the interview. The most common content marketing mistake is to fall back into the old habits of traditional marketing. What are some common content marketing mistakes? Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. Thanks, Madeline. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit. For some businesses, a newsletter is the way to go. By creating unique, original content, in which you demonstrate your expertise and answer questions consumers might have, you’ll be on your way to becoming an industry thought leader in no time. I like that you broke down the questions by topics. You may not need a lesson on voice and tone (or many other topics posed throughout the questions on this list) but what you do need is for your potential agencies to expound on their thoughts and feelings, their theories and philosophies on everything they claim to offer. First of all, many email service providers won’t even allow you to use purchased lists. 2. That’s definitely something we think about at Leverage since we have a lot of clients who need us to build their site and provide ongoing maintenance. The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase. Simply put, questionnaires are research tools. Post consistently. Spectacular marketers are the ones who are always asking the right marketing questions. Videos are becoming more and more important in the world of social media marketing. Email marketing is one of the most effective ways for a business to reach customers directly. Isn’t social media marketing taking the place of email marketing? How do I measure the success of my content marketing efforts – and my overall digital marketing efforts? 14. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well. For some, once a month is plenty, while for others, daily emails are just fine. But you don’t have to go far. LinkedIn has over 467 million users. The sooner you get started, the sooner you’ll see results. Should we be using Google+ for marketing? I will be using some of these in the near future. But it can be difficult to track exact results, as a consumer needs several “touches” before finally deciding to purchase. Once again, it all depends on your particular audience and their preferences, so try both and see which one is most successful. Yes and no. Contact us to learn more, and subscribe to our biweekly newsletter to have helpful marketing advice delivered to your inbox. You should review your digital marketing plan regularly to ensure that you have a roadmap to achieve your goals and grow your business. B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will, of course, be more business-oriented. I agree, John. One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. Otherwise, your entire library of content will continually lose its relevancy within weeks of its publication. I always tell people thinking of going with another SEO agency to ask the company to show some competitive keywords that they have ranked the website for, there are so many companies promising the world yet quiet often failing to deliver. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. I’ve interviewed a lot of digital marketers over the years. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers. Social media marketing is wildly popular and becoming even more so every day, but it is definitely not taking the place of social media marketing any time soon. 4. Instead, I’ve devised a list of 18 questions … 18. You’re welcome! Without a clear plan in place, all the time you put into developing content is wasted. All you have to do is search for good opportunities and prepare well for your digital marketing interview questions . Thank you for the helpful blog post. You’re not posting something on your site and hoping people will visit it. Sending differing messages causes more confusion to customers than anything else – consistency is key. 6. This means working with the marketing team, any supporting teams (such as programmers), and any vendors to launch campaigns on time and on budget. There’s no one right answer, even though some people swear by the gorgeous, eye-catching images of HTML emails, and others maintain that simple text looks best in every email program and is never blocked like an image can be. The answer here is a definite…both! Is there a difference between B2C and B2B content marketing? Facebook is the social media platform of choice for over a billion people worldwide. 17. Ask questions, and invite them to respond. It will be supportive to anyone who utilizes it, including me. Should each department in my company have its own social media initiatives? If you have users opted into your email list, however, everyone on that list will receive that message. Your Digital Marketing Manager should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. A blog is one of those non-negotiables. In this article, we’ll cover seven questions to ask when reviewing your digital marketing plan. And they can, of course, tailor the questions to the specific services they need (for example, if they’re just looking for SEO and content marketing, they could focus their questions on these services). Keep reading for 5 must-ask questions to investigate before you make a decision. But spam filters are much more sophisticated now than they used to be, so one or two trip-ups usually won’t mean the end for you. The ROI you end up with is the direct result of how focused your social media marketing strategy is. 19. Then, you could take the chapters of that ebook, and edit each one to make them into individual blog posts. You might be curious about a lot of things, from the agency’s capabilities and qualifications to how well you think they fit with your brand, but there are three key questions to ask your agency before making a final decision: 16. Digital marketing is one of the growing areas of online business, and it will continue dominating in the coming years, hence will generate good job opportunities in Digital Marketing career. It’s important to have content addressing current events and new developments in your industry – that’s a great way to draw traffic to your site through social media and online searches. Google is known to give more prominence to websites that update their data on a frequent basis. To help you boost your confidence and preparing you well to ace your interview, we have compiled a list of the top Digital Marketing interview questions, for both freshers as well as experienced candidates. Yep, it’s always a good idea to look at testimonials or even reach out to some of the agency’s past clients to learn more about their experience. Ask Yourself These Questions When Evaluating a Digital Marketing Plan 1. Which social media platforms should my business have a presence on? How should we be using Facebook for marketing? But it’s true – you want to send frequent emails, but not so frequent that people start unsubscribing or worse, marking them as spam. Should I create timely content or evergreen content? Tailor your email structure to your unique audience, and see what works best through experimentation. Yes and no. 5. Here are 50 practical questions to ask — with answers — when rethinking (or kick starting) your financial institution’s digital marketing strategy. While the blog post wasn’t the immediate cause of the purchase, it was that all-important first touch. I think it’s good for agencies to be able to share SEO case studies showing competitive keywords they’ve ranked a site for as well as the results of that increased SERP visibility (e.g. What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging. Questions like, “What was your first big project?” or “Can you tell me about a time you used analytics to solve a problem or discover an insight, and how did you use that insight?”Asking these kinds of questions helps you go beyond just learning when and where so… By placing a call to action in your email, specifically asking subscribers to “click here” or “shop now,” you’ll see a boost in your click-through rate. Did the industry’s reputation attract you? 18. The most important thing to remember about your From email address is to make it recognizable. 3. Or perhaps you’ve been let down by an agency and have vowed to be more careful the next time. Your call to action should be very clear, and very simple. Marketing strategy must come before tactics and these 10 questions will help guide you through the process. Most Important Questions to Ask Before Hiring a Digital Marketing Agency This is a digitalization era where everything is considered out of box if it is not digitalized. Maybe you’re planning to hire a digital marketing agency for the first time. I will remind of these in future. But even though there are many tools you can use to schedule and automate posts to save some time, you’ll also want to keep track of the activity on your social media accounts throughout the day, so that you can provide timely responses to audience questions and comments. The single best piece of advice we can give when it comes to writing a marketing email is to keep the following in mind: The purpose of every email you write is to deepen your relationship with each individual subscriber. I agree that these questions can be useful for new SEO agencies as well–it’s important to know what questions your future prospects could be asking you. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Mother’s Day Marketing Secrets that Lead to Profitability, How the Evolution of the Google Search Engine Has Changed Business, 5 Questions You Have to Ask Before Hiring an Online Marketing Agency - [Jcount.com]. Develop a customer persona to whom your content should speak. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ones who use human insights to make sure their messaging hits the mark. I think it’s important for companies to do their due diligence before investing in marketing services, though. Business owners realize they need this but generally don’t understand who, what where, or why they need this. Commonly Asked Digital Marketing Interview Questions and Answers. From negative reviews on Yelp to customer complaints on Twitter, the way to influence your audience’s perception of your brand is to participate in the conversations and steer them in a direction you’re happy with. Content should be valuable to consumers, and sales pitches are not only not valuable – they’re off-putting. How important are keywords in content marketing? Should I use HTML or plain text-based emails? What type of social media content converts best? How can content marketing make me into an industry thought leader? It’s that vital. Next, you could create an infographic illustrating the statistics mentioned in the ebook. Do I need to send an email newsletter? It should spell out exactly what you want subscribers to do, such as, “Click here to download our report.”. 14. Download a copy of the E-Book by clicking here. Big content, such as that contained in white papers and ebooks, is an important part of any content marketing strategy. How often should I post fresh content on my site? Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. If your emails aren’t getting opened, subscribers will never see your full marketing message – and if they’re opening them, but not clicking through to your site, your emails aren’t converting. It can be an eBook, a white paper, a video, a webinar, even a coupon – anything that is attractive enough to potential customers that they are willing to give up their email address in order to get it. Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. 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